The same folks offering these services were

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Preeti Gupta, founder at Packted has some thoughts on this, especially when it comes to old-school strategies like profile creation and social bookmarking. “While there are a bunch of outdated things SEOs do, the most fascinating one to me definitely has to be profile creation, social bookmarking, and things like that,” she said. It’s a funny thing, really. Agencies and SEO folks put in so much time and effort to build these links, thinking it’s the golden ticket. “Agencies and SEOs waste a lot of their time and resources to build these links and I guess this clears the path for genuine sites,” Gupta said. “It’s both funny and sad at the same time.” This became even more amusing when the December 2022 link spam update rolled out.

It pretty much neutralized DB to Data impact of this type of link building. And the irony?  now offering to disavow them! Negative SEO Let’s jump back to 2015 with Ruti Dadash, founder at Imperial Rank SEO, who was just dipping her toes into SEO at the time. “What does SEO stand for?” That was her, a complete newbie at a startup, a small fish in a pond teeming with gigantic, well-established competitors with bottomless marketing budgets. SEO became a secret weapon, helping her rank against the giants. Dadash shares a vivid memory of waking up one day to find that rankings had skyrocketed. Detective work revealed a sneaky move from a rival, thousands of backlinks pointing straight to Dadash’s site.



But this sudden gift was a Trojan horse as all these links were from sketchy gambling and adult sites, a disaster waiting to happen. “The scramble to put together a new disavow file, and the relief/disappointment as we lost that sudden surge…” You can imagine how this experience shaped her SEO career. “It’s been a wild ride, from watching how Google has evolved to moving from in-house SEO to freelance, and then to founding my own agency,” Dadash said. This wild, unpredictable journey makes SEO such a fascinating field, a constant game of cat and mouse with Google’s ever-evolving algorithms.