With so many options to choose from including

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With so many options to choose from including Google Ads, Display Ads, Youtube Ads, Facebook Ads, Instagram Ads, Programmatic and Native Ads, you should be able to get the right mix to reach your ideal patient. Developing a great digital advertising strategy as part of healthcare marketing starts with excellent planning. Answer questions such as: Who are your ideal patients? Where do they go online to spend time? How much website traffic do I currently have for retargeting? What assets do I have for advertising? Pictures or videos?


These questions are essential to know which platforms would be ideal to start advertising on. For example, we have a women's health facility that offers menopause and bioidentical hormone replacement services. Their primary phone number database target audience is women over 45 within a 20 mile radius of their location. So we came up with a menopause quiz to get potential patients into email sequences. The results are approximately 350 new patients targeted in the first 30 days. 6- Patient email is still very valuable Email is not only an effective but powerful healthcare marketing tool that you should take advantage of. Whether it's new patient conversion paths, remarketing to existing patients, or disseminating important information during times like COVID, email is a vital line of communication between you and your patients. Investing resources in developing an email marketing program will provide a steady stream of new patients.

   


Use analytics to secure your budget Marketing teams often receive their budget from top-level management. Unfortunately, setting budgets this way usually results in over- or under-spending, which reduces the marketing team's impact on the health system. Instead, marketers must analyze previous marketing campaigns , determine the budget needed to reach key demographics, and present the results to executives for purchase. 8- Reconciling marketing with organizational goals Medical marketing needs to define the overall business strategy of the health system. Opening a two-way dialogue between marketing and senior management will enable marketers to understand the overall goals of that organization. Then, they can use analytics to develop a realistic budget to achieve those goals.