Your website as a lead generator

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Your website serves to generate sales, leads or brand awareness for your company. By taking your website visitors and their wishes into account everywhere, you attract relevant traffic to your website. Even if something is as useless (we never want to hear that word again!) as filling meta descriptions. Even if they don't actively contribute to your rankings, they are there for a reason. And can make a significant contribution to the number of visitors who click on your website in the search engine results page.

Are you obliged to fill all meta tags? No. Some companies even deliberately leave the description blank. The advantage of this is that Google itself searches for relevant sentences on the page and shows them in the results. This is germany phone number the disadvantage . You have no influence on what is shown next. You write the sentences, but do you always keep your sentences short and concise? Moreover, it is also possible that the first part of your page is included. If this is the author information, for example on a blog page, then it appears as if your page is about the author.




It is important to fill in your meta tags in a smart way. It is important that you use multiple elements to optimize. Make sure you know what your target group is looking for. This way you can organize your meta descriptions and meta titles much more efficiently. When you have organized your pages properly and added clear copy, you will notice this in the results.

Request the free Quick Scan and discover whether your pages, content, meta description and meta titles have been completed correctly.Writing content. It's totally hip and everyone wants to participate. Logical, because with content you can distinguish yourself from your competitors and attract relevant traffic to your website. There are many content items written about content. Packed with tips and tricks that can help you write good content.

But content is only read if the title is catchy enough. If the title explains in a few words why you MUST read this.

5. Keep it short
There is no standard length for creating your titles. The length of your title depends on your goals and where your headline appears.

Do you want your post to rank well in search engines? Make sure you stay under 70 characters so that your title is not shortened in the search engine results page.